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FTL: Rethink Everything You Know About Social Media
Instructor:  Stephen Brock
Location: 
FTL - Fort Lauderdale Location: 1765 NE 26th Street, Fort Lauderdale
1765 NE 26th Street
Fort Lauderdale
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1765 NE 26th Street, Fort Lauderdale
1. Expanding Your Reach Through Engagement

Understanding the algorithms: What drives visibility on major platforms?
Engagement tactics that work: Comments, shares, and beyond.
Building a community vs. building an audience: The key differences.
Case studies: Real-life examples of successful engagement strategies.

2. Mastering the Art of Video Content

Video content basics: Formats, lengths, and platforms (Instagram Reels, YouTube, TikTok).
Crafting compelling stories through video.
Technical tips: Lighting, audio, and editing for impact.
Consistency and creativity: How to keep your audience coming back for more.

3. Crafting Effective Calls to Action (CTAs)

What makes a powerful CTA: Language, placement, and design.
Integrating CTAs into various content types: Posts, stories, videos.
A/B testing CTAs: Best practices for refining and choosing the right one.
Examples of CTAs that have driven real engagement and conversion.

4. Strategic Advertising: When to Run Ads

Identifying objectives: What do you want your ads to achieve?
Targeting the right audience: Demographics, interests, and behaviors.
Budgeting for success: How to allocate funds wisely across platforms.
Analyzing and optimizing: Understanding ad performance to maximize ROI.
Case study walkthroughs: Successful ad campaigns dissected.

To CANCEL your class registration, please email class name, date, and location to education@rworld.com or call 561-353-9190.

Class cancellations for “Specialty” courses (Designations/Certifications/license renewal) received within 3 business days of the class start day will be subject to a $20 cancellation fee, which would result in a partial refund of the paid registration fee. If the aforementioned registration was not paid, an invoice for the $20 cancellation fee will be applied.

Members who “No Show” a class without notice of cancellation prior to class will not be eligible for a refund of the registration fee.

By registering for this class/event you hereby consent to the photographing of yourself and the recording of your voice and the use of these photographs and/or recordings singularly or in conjunction with other photographs and/or recordings for advertising, publicity, commercial or other business purposes. You understand that the term “photograph” as used herein encompasses both still photographs and motion picture footage.