PBG: Rethink Everything You Know About Social Media
Instructor:  Stephen Brock
PBG - Palm Beach Gardens Location: 2801 PGA Blvd., Ste 220, Palm Beach Gardens
2801 PGA Blvd, Ste 220
Palm Beach Gardens
2801 PGA Blvd, Ste 220, Palm Beach Gardens
1. Expanding Your Reach Through Engagement

Understanding the algorithms: What drives visibility on major platforms?
Engagement tactics that work: Comments, shares, and beyond.
Building a community vs. building an audience: The key differences.
Case studies: Real-life examples of successful engagement strategies.

2. Mastering the Art of Video Content

Video content basics: Formats, lengths, and platforms (Instagram Reels, YouTube, TikTok).
Crafting compelling stories through video.
Technical tips: Lighting, audio, and editing for impact.
Consistency and creativity: How to keep your audience coming back for more.

3. Crafting Effective Calls to Action (CTAs)

What makes a powerful CTA: Language, placement, and design.
Integrating CTAs into various content types: Posts, stories, videos.
A/B testing CTAs: Best practices for refining and choosing the right one.
Examples of CTAs that have driven real engagement and conversion.

4. Strategic Advertising: When to Run Ads

Identifying objectives: What do you want your ads to achieve?
Targeting the right audience: Demographics, interests, and behaviors.
Budgeting for success: How to allocate funds wisely across platforms.
Analyzing and optimizing: Understanding ad performance to maximize ROI.
Case study walkthroughs: Successful ad campaigns dissected.

To CANCEL your class registration, please email class name, date, and location to or call 561-353-9190.

Class cancellations for “Specialty” courses (Designations/Certifications/license renewal) received within 3 business days of the class start day will be subject to a $20 cancellation fee, which would result in a partial refund of the paid registration fee. If the aforementioned registration was not paid, an invoice for the $20 cancellation fee will be applied.

Members who “No Show” a class without notice of cancellation prior to class will not be eligible for a refund of the registration fee.

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