TC: Rethink Everything You Know About Social Media
Instructor:  Stephen Brock
PSL - Port St. Lucie Location: 582 NW University Blvd #300, Port St. Lucie
582 NW University Blvd #300
Port St Lucie
582 NW University Blvd #300, Port St Lucie
1. Expanding Your Reach Through Engagement

Understanding the algorithms: What drives visibility on major platforms?
Engagement tactics that work: Comments, shares, and beyond.
Building a community vs. building an audience: The key differences.
Case studies: Real-life examples of successful engagement strategies.

2. Mastering the Art of Video Content

Video content basics: Formats, lengths, and platforms (Instagram Reels, YouTube, TikTok).
Crafting compelling stories through video.
Technical tips: Lighting, audio, and editing for impact.
Consistency and creativity: How to keep your audience coming back for more.

3. Crafting Effective Calls to Action (CTAs)

What makes a powerful CTA: Language, placement, and design.
Integrating CTAs into various content types: Posts, stories, videos.
A/B testing CTAs: Best practices for refining and choosing the right one.
Examples of CTAs that have driven real engagement and conversion.

4. Strategic Advertising: When to Run Ads

Identifying objectives: What do you want your ads to achieve?
Targeting the right audience: Demographics, interests, and behaviors.
Budgeting for success: How to allocate funds wisely across platforms.
Analyzing and optimizing: Understanding ad performance to maximize ROI.
Case study walkthroughs: Successful ad campaigns dissected.

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