Baby Boomers represent the largest and wealthiest group of homebuyers and sellers in the country. Understand what motivates this growing market and how to address their needs with the prestigious SRES designation.
This two-day training program offers real estate professionals the unique opportunity to learn and build key skills in counseling adults ages 50+ through selling their family home, buying rental property, and moving to a senior community, among many other issues.
Senior Real Estate Specialists learn how to:
Identify the power of generational demographics
Develop and maintain relationship marketing skills
Counsel rather than sell to seniors
Understand the implications of tax laws, probate & estate planning
Member Benefits The SRES® Council provides valuable information and tools available to its members, with new enhancements added periodically: • Customizable Marketing Tools — including postcards, ads, and consumer brochures. • Differentiation — on nar.realtor, realtor.com®, sres.realtor, and seniorsresource.realtor. • Seniorsresource.realtor — consumer website that explains the SRES® designation, and why it is important for consumers to work with an SRES®. • Photofy — download the app to access a library of shareable content for SRES® designees, formatted for multiple social media platforms. • SRES® Consumer Video — showcases the benefits of using an SRES® to consumers. • Customizable Monthly Consumer Newsletter — target both buyers and sellers. • Consumer One-Sheets — printable handouts on 50+ market topics. • Moving On Guide — help consumers with the complex issues they may encounter during the real estate process. • SRES® Customizable PowerPoint Presentations — great for members to use for senior seminars. • SRES® Facebook Group — a private Facebook group where SRES® designees can interact and share referrals. • Marketing Plan — designed to help you learn the best ways to market yourself as an SRES® designee. • Elective Credit — this course counts as an elective for the ABR® designation.
Member Publications • The SRES® Professional — a printed bi-monthly newsletter that provides you with knowledge, tips and tools, and resources. • Monthly Member Emails — keep you informed on hot topics and trends. • SRES® Webinars — webinars featuring experts on 50+ topics. • SRES® Blog — content relevant for both agents and consumers, updated monthly, on sres.realtor and seniorsresource.realtor.
Designation Requirements These three (3) requirements must be met to attain and use the SRES® Designation: 1. Successful completion of the two-day SRES® Designation Course. 2. Membership in good standing in the SRES® Council. New designees receive one year of membership free. Annual dues are $99 each year thereafter. 3. Maintain active membership status with the National Association of REALTORS®.
To CANCEL your class registration, please email class name, date, and location to firstname.lastname@example.org or call 561-353-9190.
Class cancellations for “Specialty” courses (Designations/Certifications/license renewal) received within 3 business days of the class start day will be subject to a $20 cancellation fee, which would result in a partial refund of the paid registration fee. If the aforementioned registration was not paid, an invoice for the $20 cancellation fee will be applied.
Members who “No Show” a class without notice of cancellation prior to class will not be eligible for a refund of the registration fee.
By registering for this class/event you hereby consent to the photographing of yourself and the recording of your voice and the use of these photographs and/or recordings singularly or in conjunction with other photographs and/or recordings for advertising, publicity, commercial or other business purposes. You understand that the term “photograph” as used herein encompasses both still photographs and motion picture footage.