PBG: 8CE Marketing Strategy and Lead Generation (ABR Elective)
Instructor:  Mejia, Gonzalo
PBG - Palm Beach Gardens Location: 2801 PGA Blvd., Ste 220, Palm Beach Gardens
2801 PGA Blvd, Ste 220
Palm Beach Gardens
2801 PGA Blvd, Ste 220, Palm Beach Gardens
As a buyer’s representative, you know how critical it is to employ a creative and memorable marketing approach to generate quality leads, while clearly communicating your services and value based on your buyer’s needs and expectations. But what is the best way to strike this balance? Do open houses and postcard mailings still work? Can the same strategies work for different target markets? How are blogs and social media sites, such as Facebook and Instagram, used for marketing?

As a real estate professional, you know that lead generation is critical for growing your real estate business, but what lead generation strategies yield the greatest return? How will you know where to invest your time, efforts, and money?

You are about to embark on a journey where you’ll gain valuable real estate education that sharpens your skill and knowledge in the eyes of the homebuyer and gives you a practical set of tools to elevate your business.

Learning Objectives:

Understand the importance of marketing
Know how to create and own a personal brand
Develop your plan
Learn marketing tools and tactics
Discover tracking and measuring marketing efforts
Converting clients and creating your marketing plan

This course qualifies as an elective course for the Accredited Buyer's Representative (ABR) designation offered by the Real Estate Buyer's Agent Council (REBAC).

To CANCEL your class registration, please email class name, date, and location to or call 561-353-9190.

Class cancellations for “Specialty” courses (Designations/Certifications/license renewal) received within 3 business days of the class start day will be subject to a $20 cancellation fee, which would result in a partial refund of the paid registration fee. If the aforementioned registration was not paid, an invoice for the $20 cancellation fee will be applied.

Members who “No Show” a class without notice of cancellation prior to class will not be eligible for a refund of the registration fee.

By registering for this class/event you hereby consent to the photographing of yourself and the recording of your voice and the use of these photographs and/or recordings singularly or in conjunction with other photographs and/or recordings for advertising, publicity, commercial or other business purposes. You understand that the term “photograph” as used herein encompasses both still photographs and motion picture footage.