BOCA: 8CE Seniors Real Estate Specialist (SRES) Designation (2 DAYS)
Instructor:  Kelly Lee McFrederick
Sponsored by: Armanni Montesano with Truview Inspections, Cynthia Brown with Northwestern Mutual- McKernan Financial, Albert Mazmanian with Total Reno, Matthew Schulman with Max Home Inspections
BOCA - Boca Raton Location: 3200 N Military Trail #102
3200 North Military Trail #102
Boca Raton
3200 North Military Trail #102, Boca Raton
Stand Out in a Boomers' Market

Baby Boomers represent the largest and wealthiest group of homebuyers and sellers in the country. Understand what motivates this growing market and how to address their needs with the prestigious SRES designation.

This two-day training program offers real estate professionals the unique opportunity to learn and build key skills in counseling adults ages 50+ through selling their family home, buying rental property, and moving to a senior community, among many other issues. Breakfast & Lunch provided in this 2 full day session.

Senior Real Estate Specialists learn how to:

Identify the power of generational demographics
Develop and maintain relationship marketing skills
Counsel rather than sell to seniors
Understand the implications of tax laws, probate & estate planning

Member Benefits
The SRES® Council provides valuable information and tools available to its members, with new enhancements
added periodically:
• Customizable Marketing Tools — including postcards, ads, and consumer brochures.
• Differentiation — on,®,, and
• — consumer website that explains the SRES® designation, and why it is important for
consumers to work with an SRES®.
• Photofy — download the app to access a library of shareable content for SRES® designees, formatted for
multiple social media platforms.
• SRES® Consumer Video — showcases the benefits of using an SRES® to consumers.
• Customizable Monthly Consumer Newsletter — target both buyers and sellers.
• Consumer One-Sheets — printable handouts on 50+ market topics.
• Moving On Guide — help consumers with the complex issues they may encounter during the real
estate process.
• SRES® Customizable PowerPoint Presentations — great for members to use for senior seminars.
• SRES® Facebook Group — a private Facebook group where SRES® designees can interact and share referrals.
• Marketing Plan — designed to help you learn the best ways to market yourself as an SRES® designee.
• Elective Credit — this course counts as an elective for the ABR® designation.

Member Publications
• The SRES® Professional — a printed bi-monthly newsletter that provides you with knowledge, tips and
tools, and resources.
• Monthly Member Emails — keep you informed on hot topics and trends.
• SRES® Webinars — webinars featuring experts on 50+ topics.
• SRES® Blog — content relevant for both agents and consumers, updated monthly, on and

Designation Requirements
These three (3) requirements must be met to attain and use the SRES® Designation:
1. Successful completion of the two-day SRES® Designation Course.
2. Membership in good standing in the SRES® Council. New designees receive one year of membership free. Annual
dues are $99 each year thereafter.
3. Maintain active membership status with the National Association of REALTORS®.

For more information, visit

To CANCEL your class registration, please email class name, date, and location to or call 561-353-9190.

Class cancellations for “Specialty” courses (Designations/Certifications/license renewal) received within 3 business days of the class start day will be subject to a $20 cancellation fee, which would result in a partial refund of the paid registration fee. If the aforementioned registration was not paid, an invoice for the $20 cancellation fee will be applied.

Members who “No Show” a class without notice of cancellation prior to class will not be eligible for a refund of the registration fee.

By registering for this class/event you hereby consent to the photographing of yourself and the recording of your voice and the use of these photographs and/or recordings singularly or in conjunction with other photographs and/or recordings for advertising, publicity, commercial or other business purposes. You understand that the term “photograph” as used herein encompasses both still photographs and motion picture footage.