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PBG: AI for Real Estate Sales: From Confusion to Daily Use
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EXTERNAL REGISTRATION
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This practical class helps Realtors understand how AI can fit into their daily business without needing to become technical experts.
Agents will learn how to use AI for client communication, lead follow-up, listing preparation, buyer and seller conversations, market
explanations, content creation, appointment preparation, and daily productivity.
The focus is practical use, professional judgment, and repeatable workflows. Agents leave with examples, reusable prompts, a
simple daily AI routine, and clear guardrails for responsible use.
 
Learning Objectives
By the end of this course, agents should be able to:
  • Explain what AI can and cannot do in a real estate sales environment.
  • Use AI to draft emails, text messages, listing copy, client updates, and simple marketing content.
  • Personalize buyer and seller communication with better context, tone, and next-step clarity.
  • Prepare for appointments, objections, follow-up conversations, and client education moments.
  • Turn lead notes, property facts, and client context into reviewed, agent-approved communication.
  • Build a simple daily AI workflow for productivity and consistency.
  • Identify basic risks involving accuracy, privacy, Fair Housing, MLS rules, advertising requirements, brokerage policy, consumer communication rules, and overreliance.
Classroom Delivery Palm Beaches Palm Beach Gardens Technology Marketing

To CANCEL your class/event registration, please email class/event name, date, and location to education@rworld.com or call 561-353-9190.

Class/Event cancellations for “Specialty” courses (Designations/Certifications/license renewal) received within 3 business days of the class start day will be subject to a $20 cancellation fee, which would result in a partial refund of the paid registration fee. If the aforementioned registration was not paid, an invoice for the $20 cancellation fee will be applied.

Members who “No Show” a class/event without notice of cancellation prior to class/event will not be eligible for a refund of the registration fee.

By registering for this class/event you hereby consent to the photographing of yourself and the recording of your voice and the use of these photographs and/or recordings singularly or in conjunction with other photographs and/or recordings for advertising, publicity, commercial or other business purposes. You understand that the term “photograph” as used herein encompasses both still photographs and motion picture footage.